Modality: the truth value or credibility of statements about the world
Visuals can represent people, places and things as though they are real, as they actually exists in this way, or as though do not - as though they are imaginings, fantasies, caricatures, etc. (156) Since modes modality judgments are socially constructed, how are we to make visuals that are universally comprehended? We have discussed this topic at length in regards to the written language in our other MAPC classes. Kenneth Burke's terministic screens come to mind. Reality is in the eye of the beholder, or is defined by a particular group, which makes this task very difficult. I cannot say we have come to any particular solution to this persistent problem in professional communication.
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